Two Porsche cars driving on a rural road toward misty blue mountains, surrounded by green vegetation in Thailand.

AHEAD – A LIFETIME JOURNEY

AHEAD is both a road trip and a lifestyle.

AHEAD is the route to the next adventure. AHEAD is emotion on four wheels. It is a Porsche moment that becomes a unique story: experiencing roads, discovering places and meeting people. AHEAD is a road trip through Thailand, capturing once-in-a-lifetime moments.

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Two models in sunglasses wear the Porsche AHEAD Collection: a beige T-shirt and a white Porsche jersey with number 48, set against tall skyscrapers.

Two models wearing the Porsche AHEAD collection on a red zebra crossing, surrounded by motorcycles and a white delivery van in the city.

Top view: black Porsche with line camouflage wrap next to a silver Porsche on a concrete surface with a yellow arrow.

Road trip

AHEAD combines unique locations and routes with emotional moments, while meeting exciting personalities along the way. The tours place Porsche vehicles in the spotlight, guiding travellers through the most diverse regions of the world. Whether it's through the desert, in the mountains or along the coast – we don't drive to get from A to B. We drive to drive.

Welcome to the AHEAD road trip.

AHEAD - A LIFETIME JOURNEY

Jacket - AHEAD

$433.00

Darkblue

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Football shirt - AHEAD

$359.00

White

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T-shirt - AHEAD

$133.00

Beige

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Backpack - AHEAD

$282.00

Black

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Crest key ring — AHEAD

$88.00

Yellow

Limited

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Polo shirt - AHEAD

$255.00

Green

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Jacket - AHEAD

$576.00

Grey

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Crossbody bag - AHEAD

$131.00

Black

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Two people wearing sunglasses cross a city crosswalk, backlit in front of a high-rise building.

Black Porsche AHEAD collection backpack with yellow drawstrings, leaning against a decorative metal railing in evening light.

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Woman wearing a yellow Porsche AHEAD sweatshirt and beige pants on riverside steps at night, temple lights in the background.

Two models on a bridge at sunset, wearing beige and white Porsche AHEAD T-shirts with jeans, city skyline in background.

Woman wearing sunglasses in a white Porsche AHEAD football shirt by a yellow pedestrian crossing sign, city street in the background.

Two leather Porsche key fobs in yellow and white on a green bridge railing, with a river and temple in the background.

AHEAD - A LIFETIME JOURNEY

AHEAD shirt jacket

$280.00

Grey

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AHEAD jumper

$282.00

Dark Grey

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AHEAD T-shirt

$139.00

White

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Porsche 911 Dakar (992) AHEAD

$761.00

shadegreen

Limited

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AHEAD T-shirt

$106.00

Olive Green

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AHEAD coffee table book

$298.00

Multicolor

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AHEAD No. 2 Sticker Set – Limited Edition

$43.00

Multicolor

Limited

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Macan 4S (WLTP): Electrical consumption combined: 20.7 – 17.7 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A;

Taycan Turbo Cross Turismo (WLTP): Electrical consumption combined: 21.4 – 18.9 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; Status 09/2025

Data determined in accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP) as required by law. For Plug-in Hybrid Electric Vehicle (PHEV) range and Equivalent All Electric Range (EAER) figures are determined with the battery fully charged, using a combination of both battery power and fuel. Values are provided for comparison only. To the extent that fuel and energy consumption or CO2 values are given as ranges, these do not relate to a single, individual car and do not constitute part of the offer. Optional features and accessories can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics which may result in a change in fuel or energy consumption and CO2 values. Vehicle loading, topography, weather and traffic conditions, as well as individual driving styles, can all affect the actual fuel consumption, energy consumption, electrical range, and CO2 emissions of a car.