With the benefit of hindsight, we know which advertising messages of the past were particularly popular, and we have used this knowledge to produce a series of high-quality enamel signs displaying advertising messages from the early years. The 40x60 centimetre design weighs approximately 2.5 kilogrammes and has a convex shape, which makes it particularly stable. With their clear colours and high-gloss UV coating, the signs are not only long-lasting but also look like miniature works of art. These reproductions of advertising messages allow us to reacquaint ourselves with the most popular Porsche advertisements of all time. The world’s leading advertising agencies competed for the chance to dream up these clever slogans, many incorporating puns which still raise a smile today.

The yellow Porsche 964 Cabrio was advertised in 1993 using the slogan, “You can get a tan in other cabriolets, too. Just not as fast.” This slogan was also devised by Jung von Matt, and referred to the 964 Cabrio’s extraordinary top speed, which it can still deliver today (road conditions and speed limits permitting, of course).

Item no.: PCG00096410