Myth, legend, the one and always.

The Turbo principle

With its peerless performance, the first 911 Turbo took the automotive industry by storm fifty years ago. What was previously only possible on the track, Porsche then brought to the road. The intensity of the unimaginable becoming possible. Assured elegance and pulsating energy, deep history and technological advancement – the Turbo combines the best of both worlds. It continues to produce this tangible excitement to this day. The Porsche 911 Turbo, the one and always.

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Collaborate to accelerate

Discover the Porsche x HEAD series in the iconic tartan of the Turbo No. 1 collection.

Turbo No. 1 Collection

Heritage Weekender Bag 992 – 50Y Turbo – Limited Edition

CHF 539.00

Limited

Collector's Cup No. 8 – 50Y Turbo – Limited Edition

CHF 36.00

Limited

Collector's Espresso Cup No. 8 – 50Y Turbo – Limited Edition

CHF 28.00

Limited

Porsche 911 Turbo 50 Years (992) – Limited Edition

CHF 329.00

Limited

Porsche 911 Turbo 50 years (992)

CHF 71.50

Polo Shirt – 50Y Turbo

CHF 93.50

Cap – 50Y Turbo

CHF 44.00

Sunglasses P'8928 – Turbonite – Limited Edition

CHF 660.00

Limited

Chronograph 1 – 50 Years 911 Turbo Edition

CHF 10’950.00

Limited

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Legendary tartan.

As a birthday present for Louise Piëch, the “Louise” Turbo which was named after her was given a few unique features with her in mind. For example, only the side windows and the rear window were tinted. This allowed Louise, who was a passionate painter, to see the landscapes in their natural colours through the windscreen on her trips up into the Austrian mountains. The interior of this special 911 Turbo model featured the now legendary tartan pattern. This covered practically the entire interior and also inspired our anniversary Lifestyle Collection.

Legendary Versatility.

The exclusive Lifestyle Collection is a special highlight. Jumpers with logo details and T-shirts take up the prominent chequered pattern, matching the trainers and the Turbo No. 1, of course. Its versatility and agility inspired other parts of the collection in a special way: with reversible jackets and a bucket hat that can be turned over and worn two ways, with a louder, tartan side and a more simple Grey or Black side. Other parts of the collection include plain polo shirts and matching clothing for children. For a trip with the Turbo, it's best to pack bags from the 50 Years of the 911 Turbo Lifestyle Collection.

Polo shirt – Turbo No. 1

Exclusive polo shirt from Porsche with a turn-down collar.

CHF 105.00

Women's T-shirt – Turbo No. 1

Boxy-shape T-shirt for women with iconic Porsche lettering.

CHF 72.00

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The Turbo No. 1 Collection

Polo shirt – Turbo No. 1

CHF 105.00

Key pouch

CHF 56.00

Women's pullover – Turbo No. 1

CHF 153.00

Porsche Classic 911 G (1974 to 1982) tool bag

CHF 488.00

Women's T-shirt – Turbo No. 1

CHF 72.00

Porsche Classic Care Set

CHF 557.00

Unisex bucket hat – Turbo No. 1

CHF 50.00

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Ready to experience the turbo principle in all its diversity? Then explore the collection now.

'50 Years 911 Turbo' special edition

The limited-edition 911 touring bag is inspired by the famous tartan cloth seat pattern from the interior of the 911 Turbo, which was given to Ferry Porsche to mark his 67th birthday.

Discover our '50 Years 911 Turbo' special edition

'50 Years 911 Turbo' key pouch

CHF 65.00

Limited

'50 Years 911 Turbo' vehicle registration case

CHF 81.00

Limited

'50 Years 911 Turbo' document folder

CHF 176.00

Limited

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Be inspired

The Turbo Collection is more than a lifestyle collection, it's a statement. A statement for anyone with the courage to follow their dreams and write new stories.