Let’s take a step back in time: Ferdinand Alexander, the eldest son of Dorothea and Ferry Porsche, was born in 1935. As a child, he spent a lot of time in the design offices and development centers of his grandfather, Ferdinand Porsche. In 1958, he joined the family company in Stuttgart and honed his skills in technology, materials and minimalist design. The Porsche which he and his team developed at this time later became the icon known as the Porsche 911.

The Chronograph I was the first matt Black chronograph to revolutionise the watch world and caused much controversy. But where did the idea for the innovative design of this watch, which over time would become an icon and a bestseller, come from? The unmistakable lines of the Porsche 911 continue to shape sports car design to this day. The feeling of performance, speed and elegance takes on a whole new form. Each generation of the 911 turns it into an icon. F. A. Porsche incorporated this sports car DNA directly into the Chronograph I, which he later designed, thereby translating the basic idea of the vehicle into a watch – creating the first sports car for your wrist.