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Myth, legend, the one and always.

Discover now

The Turbo principle

With its peerless performance, the first 911 Turbo took the automotive industry by storm fifty years ago. What was previously only possible on the track, Porsche then brought to the road. The intensity of the unimaginable becoming possible. Assured elegance and pulsating energy, deep history and technological advancement – the Turbo combines the best of both worlds. It continues to produce this tangible excitement to this day. The Porsche 911 Turbo, the one and always.

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Collaborate to accelerate

Discover the Porsche x HEAD series in the iconic tartan of the Turbo No. 1 collection.

Turbo No. 1 Collection

Turbo No. 1 Collection

Polo Shirt – 50Y Turbo
€85.00
Black
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Cap – 50Y Turbo
€40.00
Black
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Legendary tartan.

As a birthday present for Louise Piëch, the “Louise” Turbo which was named after her was given a few unique features with her in mind. For example, only the side windows and the rear window were tinted. This allowed Louise, who was a passionate painter, to see the landscapes in their natural colours through the windscreen on her trips up into the Austrian mountains. The interior of this special 911 Turbo model featured the now legendary tartan pattern. This covered practically the entire interior and also inspired our anniversary Lifestyle Collection.

Legendary Versatility.

The exclusive Lifestyle Collection is a special highlight. Jumpers with logo details and T-shirts take up the prominent chequered pattern, matching the trainers and the Turbo No. 1, of course. Its versatility and agility inspired other parts of the collection in a special way: with reversible jackets and a bucket hat that can be turned over and worn two ways, with a louder, tartan side and a more simple Grey or Black side. Other parts of the collection include plain polo shirts and matching clothing for children. For a trip with the Turbo, it's best to pack bags from the 50 Years of the 911 Turbo Lifestyle Collection.

The Turbo No. 1 Collection

The Turbo No. 1 Collection

Polo shirt – Turbo No. 1
€95.00
White
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Key pouch
€51.00
Blue
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Porsche Classic Care Set
€501.00
Black
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Ready to experience the turbo principle in all its diversity? Then explore the collection now.

'50 Years 911 Turbo' special edition

The limited-edition 911 touring bag is inspired by the famous tartan cloth seat pattern from the interior of the 911 Turbo, which was given to Ferry Porsche to mark his 67th birthday.

Discover our '50 Years 911 Turbo' special edition

Discover our '50 Years 911 Turbo' special edition

'50 Years 911 Turbo' key pouch
€58.00
Green
Limited
Slide 1 of 3
'50 Years 911 Turbo' vehicle registration case
€73.00
Green
Limited
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'50 Years 911 Turbo' document folder
€159.00
Green
Limited
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Be inspired

The Turbo Collection is more than a lifestyle collection, it's a statement. A statement for anyone with the courage to follow their dreams and write new stories.

The Turbo No. 1 Collection

The Turbo No. 1 Collection

Collector's Cup No. 6 – Turbo No. 1
€32.00
Grey
Limited
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Document folder
€127.00
Black
Slide 3 of 7
Kids T-shirt – Turbo No. 1
€45.00
Grey
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Car coaster in Tartan Design
€38.00
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Fuel consumption combined (911 Turbo 50 Years): 22.6 – 23.0 mpg, CO2 emissions combined* (911 Turbo 50 Years): 283 – 278 g/km