Optimal UV protection.
Reliable protection against UV-A, UV-B and additional UV-C radiation. UV400 protection in all glass tints — for clear vision and maximum safety.
A New Perspective on Performance.
There is this one moment. A brief nod at a stoplight. A glance in the rearview mirror that lingers a second longer than necessary. Those who know, know. It doesn’t need to be said. It is a silent understanding among those who know the history behind the badge. A sense of belonging.
It is precisely this feeling that drives Orlando Bloom in his latest collaboration with Porsche Design. We meet him in New York. Not as a tourist checking off landmarks, but as a collector. He is here to collect impressions, rediscover classics, and spend time with the icons that accompany him. Along for the ride: the new Targa #1 by Orlando Bloom – sunglasses that don’t chase trends, but have the potential to become a classic themselves.
The Actor’s Perspective.
The fact that Orlando Bloom has an affinity for the brand is no PR narrative; it is his personal history. But developing the new sunglasses wasn’t just about printing his name on a temple. He wanted to understand the DNA. “It’s an honor and a challenge to co-create something that truly carries and lives up to the name ‘Porsche’”, he says. His standard aligns with the founding credo of Professor Ferdinand Alexander Porsche: Design is never just a shell.
“I’m drawn to design that doesn’t just look good but also makes sense. That shape of the sunglasses is inspired by the 911 Targa roll bar to protect the lenses from being scratched. It’s not just smart, it’s a true statement. Strong, thoughtful, and refined.”
Orlando Bloom for Porsche Design
Form Follows Function – The Targa DNA.
This credo – Form equals Function – is the core of Porsche Design and manifests impressively in the new edition. The inspiration for the frame didn’t just come from a mood board, but from history: the iconic roll bar of the Porsche 911 Targa.
What ensures safety and stability in automotive engineering has been translated here into a technical aesthetic. The titanium front completely encloses the lens like a shield. The side cut-outs are not decorative trim, but a homage to the technical necessity of the original. “The shape is inspired by the Targa roll bar,” Bloom explains regarding the design sophistication. “It protects the lenses from being scratched when you put them down – and sets a strong statement at the same time.”
Material You Can Feel.
Sunglasses are perfect when they become second nature. Here, the material plays the leading role: Titanium. It is extremely light, corrosion-resistant, and durable. Combined with Vision Drive™ lens technology, the result is a visual experience that reduces glare and sharpens contrast. It is the difference between simply looking through and truly seeing.
A Statement for Those Who Know.
In a world that is often loud and fast-paced, the Targa #1 by Orlando Bloom acts almost like an anchor of calm. It is reduced, technically brilliant, and timeless. It is made for people who don’t follow every hype, but have their own perspective. Or as Orlando Bloom sums up his time in New York: It’s about collecting moments. And choosing the right companions for the journey. “These sunglasses,” Orlando Bloom seems to be saying without uttering a word, “are for those who know the history behind the badge.” An accessory for the purist. A commitment to quality that – just like that glance in the rearview mirror – requires no grand words.
The pole position for your eyes: Porsche Design Vision Drive™. High-performance lens technology for optimal vision in all situations. Exclusively developed for Porsche Design sunglasses.
No Flares. Pure Focus. Vision Drive™.
Anti-glare performance.
Reduces reflections and glare, improves visibility in driving situations and relieves eye strain through increased visual acuity.
Impact resistance and scratch protection.
High impact resistance, low wear and lightweight comfort thanks to high-performance plastics such as polycarbonate. For maximum durability.
Polarized precision.
VISION DRIVE™ Polarized and Polarized XTR lenses reduce glare, increase contrast and color fidelity, and relieve eye strain even in extreme light.