The Birth of an Idea
Adrian travels to Zell am See to explore F. A. Porsche’s function‑first mindset and how it shaped the Chronograph 1.



The Chronograph 1 – All Black Numbered Edition stays true to the heritage of the original 1972 model designed by Prof. Ferdinand Alexander Porsche. Made in Switzerland, the watch inspires those like Orlando Bloom, that share his two great passions: Automotive engineering and timekeeping.
Four strap variants crafted from original Porsche vehicle leather expand the Chronograph 1 collection with new colors and individual styling options. Inspired by the interior of the Porsche 911, Guards Red, Classic Cognac, Dark Night Blue, and Black create an even stronger connection between sports car and timepiece.


Handcrafted in our own manufactory in Grenchen, Switzerland Porsche Design caliber WERK 01.140 COSC certified Power reserve: 48 hours Half oscillations: 28,800 per hour [4 Hz] Jewels: 25

On the back, the sapphire crystal case back provides a view of the mechanical movement and the Porsche Design icon winding rotor. The consecutive numbering is also laser-engraved on the titanium base.


Discover the Chronograph 1 – All Titanium Numbered Edition. Uncoated and designed purely for function, this timepiece reinterprets the Chronograph 1 in natural titanium. Minimalist, clear, and distinctive—a new chapter in the Chronograph 1 line.
Adrian travels to Zell am See to explore F. A. Porsche’s function‑first mindset and how it shaped the Chronograph 1.
How the 911 instrument logic became a watch and why the Chronograph 1, shaped by motorsport and pure function, ultimately became an icon.
Adrian returns to Zell am See to explore materials, craft, and modern manufacturing, showing how the Chronograph 1 evolves without losing its purpose.



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