La nascita di un'idea
Adrian va a Zell am See per scoprire la mentalità funzionale di F. A. Porsche e come abbia plasmato il Chronograph 1.
Il nostro Heritage.
Una storia di tempo e di spirito del tempo.La storia di Ferdinand Alexander Porsche.
L'icona e il mito
Dalla logica degli strumenti della 911 al polso, l’episodio 2 spiega perché il Chronograph 1 è divenuto un’icona grazie al motorsport e al design.
Un'eredità di design
Adrian torna a Zell am See per esplorare materiali e maestria moderna, mostrando come il Chronograph 1 si evolve senza perdere il suo obiettivo.
Professor Ferdinand Alexander Porsche « Good Design should be honest. »
Let’s take a step back in time: Ferdinand Alexander, the eldest son of Dorothea and Ferry Porsche, was born in 1935. As a child, he spent a lot of time in the design offices and development centers of his grandfather, Ferdinand Porsche. In 1958, he joined the family company in Stuttgart and honed his skills in technology, materials and minimalist design. The Porsche which he and his team developed at this time later became the icon known as the Porsche 911.
In 1972, he finally set up his own design office – today known as Studio F. A. Porsche. He received his first order from what was then Porsche AG: to design a watch as an original and high-quality gift for deserving employees and selected customers. When developing his 'founding product', he consistently and naturally followed his maxim: the honesty of design. In doing so, he set the standard that continues to determine the spirit, soul and design of Porsche Design products to this day.
Whether in the past, the present or the future – The Chronograph I is always up to date.
Professor F. A. Porsche « For me, it was about creating a watch to match the car. »
The Chronograph I was the first matt Black chronograph to revolutionise the watch world and caused much controversy. But where did the idea for the innovative design of this watch, which over time would become an icon and a bestseller, come from? The unmistakable lines of the Porsche 911 continue to shape sports car design to this day. The feeling of performance, speed and elegance takes on a whole new form. Each generation of the 911 turns it into an icon. F. A. Porsche incorporated this sports car DNA directly into the Chronograph I, which he later designed, thereby translating the basic idea of the vehicle into a watch – creating the first sports car for your wrist.
The designer's stylistic idea: to model the watch on the cockpit of the sports car and to equip it with a Black Dial, high-contrast indices and a highly anti-reflective glass for optimal readability. And the Red second hand also corresponded with the rev counter and tachometer of the Porsche dashboard at that time. In doing so, he created a unique timepiece that embodies the perfect symbiosis of form and function, carries the DNA of Porsche and – then as now – exudes timeless performance.
Prima c'era il secondo. Poi è arrivata la storia.
Trova il tuo negozio specializzato in orologi.
Visita i nostri Porsche Design Stores o uno dei nostri rivenditori specializzati in orologi selezionati.