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Porsche 911 Turbo, the One and Always.

This year, Porsche fans all over the world are celebrating the fiftieth anniversary of the first 911 Turbo – a model that created history. To mark this special anniversary, Porsche is launching an exclusive Sneaker Limited Edition consisting of 12 strictly limited sneakers in cooperation with Puma.

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50 Years of Superlatives.

As the highlight of the 50Y 911 Turbo collection, the trainers pay homage to the very first Porsche 911 Turbo in a unique way: in partnership with Puma, 12 exclusive and limited-edition trainers are being released. The sneakers are marked by a subtle Porsche logo and dynamic vintage Turbo lettering on the exterior, defining their look. The Porsche logo is a central element of all the trainers. Connoisseurs will spot the 'whale tail' of the rear spoiler and the horizontal Red tail light on the rear bezel. Precisely 911 pairs are available of each model; and the launch takes place exactly 50 years after Louise Piëch received the Turbo No. 1: on her birthday, August 29th, 2024. A defining date for a sports car that made history.

50Y 911 Turbo Sneaker – Turbo No. 1 – Limited Edition

Perfect for anyone who wants to wear a piece of Porsche history on their feet: the 50Y 911 Turbo Sneakers 'Turbo No. 1' celebrate the 50th anniversary of the Porsche 911 Turbo with an iconic inner lining – inspired by the legendary 'MacLaughlin' tartan pattern of the seats of the first Turbo No. 1. The full-grain leather is based on the Silver Metallic exterior colour and exudes sporty elegance, while the Porsche lettering which adorned the Turbo No. 1 makes the shoe a real eye-catcher – not least because of its 'McLaughlin' tartan pattern design. A special highlight: the Turbo lettering on the Formstrip. The embossing gives the sneakers that certain something. On the heel, the Red element is reminiscent of the sports car's continuous brake light. A removable badge with the 50Y Anniversary print and additional laces underline the luxurious character of the shoe. The Porsche Crest on the heel adds a refined detail reminiscent of the legendary Fuchs wheel that was available to order for the first Turbo generation. The insole features the striking silhouette of the first Porsche 911 Turbo – a tribute to the beginnings of this legend. The design is rounded off by a shoe bag, inspired by the look of a shoe box, with a zip and a two-tone, adjustable carrying strap. Limited to 911 units.

50Y 911 Turbo Sneaker 930 – Limited Edition

Perfect for anyone who wants to wear a piece of Porsche history on their feet: the 50Y 911 Turbo Sneakers 'Turbo 930' celebrate the 50th anniversary of the Porsche 911 Turbo with an iconic inner lining – inspired by the legendary 'Mackenzie' tartan pattern of the seats of a first-generation Turbo. The nubuck leather is based on the Green Metallic exterior colour and exudes sporty elegance, while the Porsche lettering, which was available as a decal for the sports car, makes the shoe a real eye-catcher. A special highlight: the Turbo lettering on the Formstrip. The embossing gives the sneakers that certain something. On the heel, the Red element is reminiscent of the sports car's continuous brake light. A removable badge with the 50Y Anniversary print and additional laces underline the luxurious character of the shoe. The Porsche Crest on the heel adds a refined detail reminiscent of the legendary Fuchs wheel that was available to order for the first Turbo generation. The insole features the striking silhouette of the first Porsche 911 Turbo – a tribute to the beginnings of this legend. The design is rounded off by a shoe bag, inspired by the look of a shoe box, with a zip and a two-tone, adjustable carrying strap. Limited to 911 units.

50Y 911 Turbo Sneaker "USA“ – Limited Edition

Perfect for anyone who wants to wear a piece of Porsche history on their feet: the 50Y 911 Turbo Sneakers 'USA' celebrates the 50th anniversary of the Porsche 911 Turbo with a detailed design. The nubuck leather is based on the Olive exterior colour and exudes sporty elegance, while the Black details including the inner lining and outsole of the sneakers are reminiscent of the stone guard and outer sills of the sports car. The Gold Porsche lettering, which was available as a decal for the sports car, makes the shoe a real eye-catcher. A special highlight: the Turbo lettering on the Formstrip. The embossing gives the sneakers that certain something. On the heel, the Red element is reminiscent of the sports car's continuous brake light. A removable badge with the 50Y Anniversary print and additional laces underline the luxurious character of the shoe. The Porsche Crest on the heel adds a refined detail reminiscent of the legendary Fuchs wheel that was available to order for the first Turbo generation. The insole features the striking silhouette of the first Porsche 911 Turbo – a tribute to the beginnings of this legend. The design is rounded off by a shoe bag, inspired by the look of a shoe box, with a zip and a two-tone, adjustable carrying strap. Limited to 911 units.

Out and about on Turbo soles.

Exclusive sneakers from Porsche to celebrate the 50th 911 Turbo anniversary. With numerous design highlights and a stylish shoe bag.

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Man is sitting on the ground wearing new 50Y Sneaker
Person is wearing new Porsche 50Y sneaker in darkgreen
Person is wearing new Porsche 50Y sneaker in lightgrey
A pair of new 50Y Turbo sneaker on a red car chair
Man is wearing new 50Y Turbo sneaker in darkgreen and is looking into the camera

Sneakers – inspired by the first generation of the Porsche 911 Turbo.

The Turbo concept has always been synonymous with a multitude of superlatives. Turbo means breathtaking acceleration, unparalleled intensity and incredible thrills – all built around a unique design. The flat engine, the powerfully designed rear and the unmistakable wings. Porsche 911 Turbo, the one and always.

50Y 911 Turbo Sneaker Limited Edition

To mark the fiftieth anniversary of the Porsche 911 Turbo, Porsche is launching an exclusive edition consisting of 12 strictly limited sneakers in cooperation with Puma. In addition to the two special-edition sneakers, there are also ten local editions for different markets available. Selected markets were given the opportunity to design a personalised local version of the sneaker for their country. Each sneaker market edition will only be available in the respective market, online and/or in selected Porsche Centers.

50 Years 911 Turbo, Trainers, Limited Edition, Canada, Guards Red

First Canadian PEC opening in spring 2024: “Sonderwunsch Inspiration Car” has been commissioned to commemorate this achievement. Inspiration for the car and the sneaker colors was the Canadian flag. The black accents of the shoe also tie directly into the PEC car. Available in selected local Porsche Centres exclusively in Canada.

50 Years 911 Turbo, Trainers, Limited Edition, France, Viper Green

50 years after the 911 Turbo world premiere at Paris Motorshow, we take you back to the city of love. Discover the confident and modern interpretation of the color and its timeless elegance. A Turbo is not for the faint hearted but for those who make a statement. For those who live their life with boldness and their dreams. Available in selected local Porsche Centres exclusively in France.

50 Years 911 Turbo, Trainers, Limited Edition, Germany, Chalk

Porsche Germany has chosen the shoe colour 'Chalk' because this is still the most popular exterior colour for the Porsche Turbo. To mark the 50th anniversary, Germany is combining the historic first generation of the Porsche 911 Turbo with the current one – thereby linking the past and the present. Available in selected local Porsche Centres exclusively in Germany.

50 Years 911 Turbo, Trainers, Limited Edition, Great Britain, Comet Diamond Metallic

Comet Diamond Metallic was the exterior colour of one of the very first Porsche 911 Turbo deliveries in the UK. This colour alongside the accents of white, black and red, celebrates not only the iconic 911 Turbo but also the decade when it first emerged. Available online and in selected local Porsche Centres exclusively in the UK.

50 Years 911 Turbo, Trainers, Limited Edition, Japan, Grand Prix White

The combination of Red and White represents the national colours of Japan, the land of the rising sun. In Japanese Buddhism and Shintoism, Black and Red are considered auspicious colours that are supposed to ward off evil spirits and bring good luck. The contrast between Black ink and White space creates harmony and balance. These colour combinations distinctly mark them as trainers of Japanese culture. Available in selected local Porsche Centres exclusively in Japan.

50 Years 911 Turbo, Trainers, Limited Edition, Netherlands, Gemini Blue

The uppers colour Gemini Blue was the exterior colour of the very first Porsche 911 Turbo delivered to the Netherlands. The colours of the trainers, Blue with White and Red details, are also the colours of the Dutch national flag. This configuration of the trainers combines all the special anniversaries and anthems in one legendary trainer. Available online and in selected local Porsche Centres exclusively in the Netherlands.

50 Years 911 Turbo, Trainers, Limited Edition, Taiwan, Silver Green Diamond Metallic

This exclusive Taiwan-market edition of sneakers captures the profound connection between cultural heritage and the spirit of the Turbo. The choice of Ice Green Diamant Metallic, inspired by Taipei 101, reflects the enduring significance of Taiwan's most iconic landmark. Taipei 101, with its bamboo-like design, symbolizes qualities of strength and durability— mirrored in the legendary 911 Turbo (1974). Available in selected local Porsche Centres exclusively in Taiwan.

50 Years 911 Turbo, Trainers, Limited Edition, USA, Olive

The 911 Turbo was born in 1974. An era of classic colors which across the USA, are more in demand than ever before. There are fewer colors which look at home on a 930 Turbo and the same can be said for the body of these limited sneakers. The black exterior lining mirrors the sill and stone guard of the vehicle perfectly. The red detail replicates the timeless & recognizable taillights wrapping around the rear. Afterall, the 911 Turbo is known for showing a pair of clean heels. Available online and in selected local Porsche Centres exclusively in the United States.

50 Years 911 Turbo, Trainers, Limited Edition, Poland, Irish Green

The Irish Green exterior colour of the Polish model 50Y Turbo Trainers refers to the Porsche 911 driven by Silverhand, an iconic character from the game Cyberpunk 2077. Available online and in selected local Porsche Centres exclusively in Poland.

50 Years 911 Turbo, Trainers, Limited Edition, Asia Pacific, Polar Blue

The color Polar blue symbolizes the Asian Pacific region's incredible transformation over the past five decades. The blue color represents loyalty, stability and advancement, reflecting both Porsche's legacy and Asia Pacific dynamic growth. Available online and in selected local Porsche Centres exclusively in Singapore, Thailand, Malaysia, Brunei, Viet Nam, Mongolia, Indonesia, the Philippines and Australia.

Where values are indicated as ranges, they do not refer to a single, specific vehicle and are not part of the offered product range. They are only for the purposes of comparison between different vehicle types. Additional equipment and accessories (add-on parts, tyre formats etc.) can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics. These factors, in addition to weather, traffic conditions and driving behaviour, can influence the fuel/electricity consumption, CO2 emissions, range and performance values of a vehicle.

911 Turbo 50 Years (WLTP, preliminary values) / Fuel consumption combined: 12,5–12,3 l/100 km / CO2 emissions combined: 283–278 g/km / CO2 class: G / 08/24