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50Y Porsche Design

50 Years of Porsche Design50 Years of Porsche Design
50Y Backpack50Y Backpack
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50Y Porsche Design

Porsche Design originates from a singular idea: functionality and consistent durability through streamlined design. Fifty years of Porsche Design means five decades brimming with passion and innovations. Fifty years of "optimizing function. Reducing form right down to the core essentials. Overcoming the familiar to continually discover new and exceptional solutions."

For our anniversary, we're not just looking back proudly at our heritage, but also kicking off a new chapter in our legacy with our 50Y Anniversary Collection.