Porsche Classic Enamel Sign - "Powerful Elegance"

With the benefit of hindsight, we know which advertising messages of the past were particularly popular, and we have used this knowledge to produce a series of high-quality enamel signs displaying advertising messages from the early years. The 40x60 centimetre design weighs approximately 2.5 kilogrammes and has a convex shape, which makes it particularly stable. With their clear colours and high-gloss UV coating, the signs are not only long-lasting but also look like miniature works of art. These reproductions of advertising messages allow us to reacquaint ourselves with the most popular Porsche advertisements of all time. The world’s leading advertising agencies competed for the chance to dream up these clever slogans, many incorporating puns which still raise a smile today.

Even back in the 1950s, the Porsche advertising department understood that a successful advertisement does not always need to include a full view of the vehicle. A woman’s hand is shown resting on the gearshift lever of the Porsche 356, accompanied by the slogan “Powerful elegance with a light touch”: an unambiguous reference to the fact that women are just as capable of handling a sports car as men, and that changing gear is easy in the Porsche 356, despite its racing car genes.