The story of Porsche Design is one of time and the spirit of the times – and of an exceptional man: Prof. Ferdinand Alexander Porsche. The exclusive anniversary volume, "Porsche Design: It’s about time", describes the man behind the brand he founded, and presents the most legendary designs from 50 years of design history. Excerpts from interviews, portraits by journalists, personal memories from friends and family, and as yet unseen photos show how the philosophy and design language of the 911 designer came into being – and continue to shape Porsche Design and Studio F. A. Porsche products to this day. It takes us on an exciting journey through time and into the world of a unique brand.